Our Story

Poppyfields (originally Lesley Goren Studio) began with a love of illustration, the natural world, and the simple act of putting pen to paper. What started at a kitchen table grew into a small creative adventure into freelance design and then ultimately into a thoughtful design practice. We are focused on creating stationery and paper goods that tell the stories of our natural world and the plants, people and places al around us.

Our Philosophy

Our designs draw inspiration from wild landscapes, native flora, and the quiet beauty found everywhere from gardens to mountaintops. Each piece is meant to bring a simple sense of joy and beauty to everyday life. We want to slow down and disconnect from the digital world, a reminder to send a card instead of an email, take a stroll instead of scroll. write notes to old friends and new.

Thoughtful Materials

We believe materials matter.

Our paper goods are printed on 100% post-consumer recycled paper and paired with tree-free envelopes whenever possible. Our totes are made with organic cotton, and we work closely with small, trusted production partners, many of them local.

Giving back is also part of our work. We support California-based environmental organizations and conservation efforts that help protect the landscapes and ecosystems that inspire our designs.

Our Studio

The studio is based in Thousand Oaks, California and led by designer Lesley Goren. Originally launched as Lesley Goren Studio, we rebranded in 2026 as we've grown.

Each collection begins with careful observation of the natural world and a focus on thoughtful design and quality materials.

The work is developed through a hands-on studio practice, shaped by collaboration, a strong sense of community, and a belief in sharing knowledge about the landscapes and plants that inspire each piece.

Past clients include: 

• LA Times

• Topophyla Landscape Design

• California Native Plant Society

• The Center for Early Education

• Slow Flowers Society

• Theodore Payne Foundation

• Heyday Books